Color Wow Root Cover Up – Platinum (.07 oz / 2.1g)

Description

Color Wow Root Cover Up – Platinum (.07 oz / 2.1g)

Color Wow Root Cover Up Platinum is a professional, mineral-based root concealer that instantly camouflages dark and grey roots while extending highlights for flawless, salon-fresh colour every day. It also fills sparse areas and perfects hairlines for the appearance of thicker, fuller hair.

What It Does

This fast, precise powder adheres to hair without waxes, dyes, or peroxide, delivering natural-looking, multi-dimensional coverage that lasts until shampooed out. The Platinum shade is specially formulated to cover dark and grey regrowth on blonde hair without dulling or turning brassy.

Key Benefits

• Instantly conceals dark and grey roots

• Extends highlights and perfects hairlines

• Fills sparse areas for a fuller-looking hairline

• Water- and sweat-resistant wear

• Lasts until shampooed out

• No stiff, sticky, or powdery residue

• Won’t transfer onto clothes or pillows

• Blonde shades cover dark and grey hair — no peroxide

• Compact lasts 6 months to 1 year with regular use

What Else You Need to Know

• Free from waxes, dyes, and peroxide

• Seamlessly blends for natural, dimensional results

• Ideal for colour-treated, highlighted, and natural blonde hair

• Mess-free, travel-friendly compact with precision brush

How To Use

Start with dry, styled hair. Load the small end of the brush with powder. Pull hair flat and taut against the head, then press the brush firmly into the roots, starting at the scalp and working outward. Do not use a sweeping motion. Apply more powder as needed. Use the same technique to fill hairlines or extend highlights.

Ingredients

Talc, Mica, Synthetic Fluorphlogopite, Octyldodecyl Stearoyl Stearate, Ethylhexyl Palmitate, Zinc Stearate, Silica, Pentaerythrityl Tetraisostearate, Zea Mays (Corn) Starch, Aluminum Starch Octenylsuccinate, Kaolin, Methylparaben, Triethoxycaprylylsilane, Propylparaben (CI 77499 (Iron Oxides), CI 77491 (Iron Oxides), CI 77891 (Titanium Dioxide), CI 77266 (Carbon Black, Black 2), CI 77492 (Iron Oxides), Tin Oxide (CI 77861).