L’Oréal Professionnel Dia Color – Alkaline Demi-Permanent Hair Colour

Description

What It Is

L’Oréal Professionnel DIA Dia Color is an ammonia-free alkaline demi-permanent hair colour designed to refresh colour, enhance shine, and provide up to 70% grey coverage. Its advanced technology makes it ideal for clients seeking natural-looking colour with visible radiance and improved hair condition.

What It Does

DIA Dia Color delivers professional results with gentle performance and high gloss. This innovative demi-permanent formula:

• Provides up to 70% grey coverage using Melanin Gap Filler Technology

• Lifts hair up to 1.5 levels for soft, natural enhancement

• Delivers up to 6 weeks of glossy colour

• Offers up to 2× more shine*

• Conditions hair with Shea Butter, Glycerin, and Hyaluronic Acid

• Features 40 intermixable shades across 10 tonal families for creative flexibility

*vs. unwashed hair

What Else You Need to Know

• Ammonia-free for a more comfortable salon experience

• 1:1.5 mixing ratio for precise application

• 20-minute processing time

• 60 ml tube size

• 92% naturally derived formula

• Fully intermixable with Dia Richesse for expanded colour creativity

Naturally derived ingredients are defined as ingredients that remain unchanged from their natural state or retain more than 50% of their original molecular structure after processing.

How To Use

Preparation

• Mix 1 tube (2 oz / 60 ml) Dia Color with 3 oz DIActivateur Developer

• Mixing ratio: 1 : 1.5

• Choose DIActivateur 6-, 9-, or 15-volume depending on desired colour intensity

• Mix until smooth and creamy

Application

• Apply evenly to hair

• Development time: 20 minutes, starting at the end of application

Rinsing

• Rinse thoroughly once development time is complete

• Shampoo with Metal Detox Shampoo

• Follow with Metal Detox Mask to protect and enhance colour longevity

Ingredients

AQUA / WATER / EAU • CETEAR L ALDOHOL • ETHANOLAMINE • GLYCERIN • PROPANEDIOL • BUT ROSPERMUM PARKI BUTER / SHEA BUTTER • OLEIC ADD • CLENL ALDOHOL • 0000-GLUCOSIDE • SODIUM METABISULFTE • PAYRUM FRICRANCE • TOLUENE-25-DJAMINE •AMINOPHEVOL • ASPOREIC ACID • TETRASODIUM GLUTAMATE DIAC-ETATE • HYDROXYBENZOMORPHOLINE • XANTHAN GUM •HYDROXYETH 3,4-METH LE EDIOXVANLINE HOL • NLN-BIS(2-HYDRONIETHILH, PHENYLEMEDIAMINE SULFATE •SODUM HALLAONATE » THOGLYCERN • CITRIC)